UWEC CERCA 2026

Rural clinics are closing across the United States. Despite the increasing relevance of this issue, little is known about the patients’ perspectives. Prior studies on this topic have been inconclusive or have failed to uncover statistically significant results. This study has a focus on a small community in rural Wisconsin facing a recent clinic closure. A notable portion of residents in this community (around 30%) rely on federal assistance for healthcare through programs such as MedicAID and Medicare, and 23% of the study population are senior citizens. Further, 25% of patients are below the poverty line. These factors combined with the clinic closure potentially create additional stress to the healthcare system and patients alike. To assess the potential impacts, we constructed a survey to gather data on the patients’ perspectives on this clinic closure. We use descriptive statistics to summarize the responses, analyze the results, and provide a thorough discussion on the implications. Remarkably, the investigation we conducted finds that travel time plays a key role in the patient experience. This emphasizes the gravity geography has in the context of healthcare accessibility in underserved areas, and recognizing how distance and location shape patient perspectives and wellbeing.