Specious psychological statements continue to be widely accepted despite refuting data, likely in part because they are commonly encountered, intuitively appealing, and often portrayed to be scientifically grounded. Common examples include misconceptions about memory accuracy, learning styles, and brain usage. Lilienfeld and colleagues (2010) compiled and presented “50 Great Myths of Popular Psychology,” providing a foundation for acknowledging the widespread endorsement of these myths. College students are a particularly important demographic to study, as misconceptions may interfere with learning and the accurate interpretation of scientific information. In this longitudinal study, over 1,000 undergraduate students enrolled in Introduction to Psychology courses at the University of Wisconsin – Eau Claire completed an anonymous survey assessing their levels of knowledge of and belief in specific psychological myths. Results provide insight into which myths persist most strongly across the years, highlighting areas where targeted educational intervention might be most useful to directly address students’ misconceptions of various psychological topics.
