The broader topic in this research is the untrust in current and past sources within major sports teams, with a focus on how this untrust affects the game, culture, and how it’s played. What we intend to achieve with this research is a better understanding of how insiders in the major sports leagues can cause a shift in culture. The method we are using to conduct the research is qualitative case study. With the case, we are focusing on the recent trade rumors of Giannis Antetokounmpo before the NBA deadline. This study is expected to show a negative relationship between an NBA insider’s trade rumor and the team’s fans, culture, and morale. It matters politically, because we are seeing more news sources stretching truths in today’s society. This leads to untrust and misinformation in communities across the United States.
