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UWEC CERCA 2026 has ended
Thursday April 30, 2026 2:00pm - 4:00pm CDT
This study explores how the interaction between cultural distance, technological readiness, and reciprocal investment patterns influences bilateral Foreign Direct Investment (FDI) flows between the United States and its partner countries. To conduct this study, we utilize an extensive dataset of 83 countries compiled from various World Bank sources, Hofstede’s cultural indices, and other measures of technological readiness to create a bilateral investment framework to analyze both U.S. outbound and inbound foreign direct investment.We employ fixed effects regression analyses to evaluate the multidimensional impacts of culture, technology, and economic ties on investment behavior. The results show that technological readiness is strongly associated with higher levels of bilateral FDI flows.Additionally, the findings reveal an important moderating effect: cultural distance weakens the positive influence of technological readiness on FDI flows, indicating that cultural compatibility is essential for countries to fully leverage technological advantages in international investment.The results of this research indicate that countries wishing to invest more heavily in each other's markets do so by first establishing a strong technological base, then building strong cultural relationships.
Presenters
KY

Keyao Yan

University of Wisconsin - Eau Claire
WZ

Wenxi Zhang

University of Wisconsin - Eau Claire
DZ

Dantong Zhang

University of Wisconsin - Eau Claire
Faculty Mentor
LD

Longzhu Dong

Management and Leadership Programs, University of Wisconsin - Eau Claire
Thursday April 30, 2026 2:00pm - 4:00pm CDT
Davies Center: Ojibwe Ballroom (330) 77 Roosevelt Ave, Eau Claire, WI 54701, USA

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