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UWEC CERCA 2026 has ended
Thursday April 30, 2026 2:00pm - 4:00pm CDT
This study investigates why language barriers impact communication quality differently across individuals in global virtual teams. While previous research has established that language barriers impair team communication, the individual-level mechanisms explaining this variability remain underexplored. We examined whether two motivational dispositions—Learning Goal Orientation (L-GO) and Performance Goal Orientation (P-GO)—moderate this relationship. We analyzed data from 1,520 students in 324 teams participating in an 8-week global business competition using a multilevel moderation model. Language barriers were distinguished as internal (self-perceived expressive difficulties) and external (team-level communication challenges). Results revealed a "tale of two motivations." L-GO did not significantly moderate the barrier-communication relationship, suggesting stable communication behavior regardless of contextual barriers. Conversely, P-GO demonstrated a "double-edged sword" effect: it amplified the negative impact of internal barriers, as high-P-GO individuals appeared susceptible to fear of appearing incompetent, causing communication quality to deteriorate sharply. However, P-GO positively moderated external barriers, with high-P-GO individuals framing team challenges as legitimate opportunities for improvement. These findings demonstrate that language barriers' impact depends on individuals' motivational frameworks, suggesting targeted interventions based on goal orientation profiles.
Presenters
YZ

Yaotian Zhang

University of Wisconsin - Eau Claire
Faculty Mentor
LD

Longzhu Dong

Management and Leadership Programs, University of Wisconsin - Eau Claire
Thursday April 30, 2026 2:00pm - 4:00pm CDT
Davies Center: Ojibwe Ballroom (330) 77 Roosevelt Ave, Eau Claire, WI 54701, USA

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