The electric utility industry is changing fast. Tax incentives, new regulations, and rising electricity demand from AI data centers are pushing leaders to rethink sustainability. This project examines how Midwestern electric utility executives respond and whether sustainability is driven by compliance, financial incentives, or long-term strategy. Electric utilities are interested in sustainable energy, but they are restrained by complicated regulatory and economic limitations. Focusing on leadership decisions, the study connects sustainability strategy to policy shifts and emerging energy demands. Structured interviews with senior utility leaders will be analyzed by theme to reveal how sustainability fits into the business plan. Currently in the literature review phase, the project expects to find that sustainability is seen as a smart business strategy rather than just a regulatory requirement, helping utilities manage long-term risks and plan for future growth.
While AI technologies such as generative, predictive analytics, and automated communication systems are increasingly common, limited academic research has explored their use in customer facing, relationship driven sales roles. To address this gap, we are conducting semi-structured, in-depth practitioner interviews, seeking to better understand how sales professionals in the beverage industry integrate artificial intelligence (AI) into their daily work. We are almost finished interviewing 12-15 sales professionals in various roles including account managers, CEOs, sales directors, those in adjacent positions within the industry. Interviews explore how participants define AI, how they use it in practice, and the perceived impact on efficiency, decision-making, and performance. We also examine attitudes toward AI, including perceived benefits, challenges with integration, ethical concerns, and how sales professionals balance AI-generated insights with human intuition. Final results will contribute to research on current AI usage in sales and provide practical insights to help organizations integrate AI in ways that enhance human relational strengths in the sales process.
