The electric utility industry is changing fast. Tax incentives, new regulations, and rising electricity demand from AI data centers are pushing leaders to rethink sustainability. This project examines how Midwestern electric utility executives respond and whether sustainability is driven by compliance, financial incentives, or long-term strategy. Electric utilities are interested in sustainable energy, but they are restrained by complicated regulatory and economic limitations. Focusing on leadership decisions, the study connects sustainability strategy to policy shifts and emerging energy demands. Structured interviews with senior utility leaders will be analyzed by theme to reveal how sustainability fits into the business plan. Currently in the literature review phase, the project expects to find that sustainability is seen as a smart business strategy rather than just a regulatory requirement, helping utilities manage long-term risks and plan for future growth.
